Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
PhD in Marketing Studies in Africa
3 Results in Marketing Studies, Africa
The goal of the Ph.D. programme is to prepare the next generation of leading researchers. The Ph.D. is a programme of independent, self-directed academic research degree, supp ... +
Recent developments in various industries in Ghana, Nigeria, and elsewhere in West Africa suggest the need for marketing professionals to develop the applied research knowledg ... +
The student should develop applied and highly specialized competencies and practical skills in the acquisition, interpretation, comprehension, and application of marketing man ... +